"Tiffany's greatest accomplishment over the past year is leadership. She has helped shape the direction of Smashing Ideas. Her leadership and insight has helped us grow tremendously as a company."
- anonymous peer review
"There is a lot of trust between Tiffany and everyone who works under her. The open door policy is very much a reality with her. It's very easy to feel secure and take any problems one may have directly to her. You know that she'll take steps to change whatever is not going right, too. I've personally really appreciated her quick responses and truthfulness in these situations. It's important to note that she never over-promises anything either. If it's out of her hands, she tells you. But you also know that even so, she'll work towards finding a solution to your problem."
- anonymous peer review
"She has built a great team which continues to excel. This is absolutely critical in establishing the foundation for the studio. She has effectively managed the group through a very busy schedule, while keeping high standards."
- anonymous peer review
"I admire Tiffany's grace and ease as a team leader; she instills a quiet calm that makes people feel confident that she's taking care of them. Tiffany has our best interest at heart. It's a comfort knowing that she is our Creative Director and a key player in the management team."
- anonymous peer review
"Tiffany has solid creative vision but always keeps one eye on the big picture—she doesn't get caught up in the details and doesn't see just the creative perspective, but also brings a marketing/business perspective that all Creative Directors do not."
- anonymous peer review
"Tiffany has a great sense of how to manage creative types and play towards their strengths. She is gentle but firm and brings a wonderful sense of fun to the office that makes work enjoyable."
- anonymous peer review
"Tiffany has a deceivingly casual management style. Although she is very relaxed and laid back, she knows how to step in and make a decision or conclusion necessary to move a meeting or a project along quickly and smoothly. But she does so without seeming bossy or unapproachable. It's a fine balance which she is very good at."
- anonymous peer review
You have successfully navigated your way through the far reaches of the "Interwebs" to adcritique.com. Sit down, grab a latte and stay awhile.
That's my name. I didn't choose it. It's quite popular with poodles and porn stars, as you'll discover if you try to Google me. So to save you the trouble, I've gathered the basic information here for you to peruse at your leisure.
I am the Executive Creative Director at an award-winning Seattle marketing services studio. I also head up the Ad Group, Smashing Advertising. We create engaging websites, games, advertisements and interactive activities for a wide range of mostly entertainment clients. My role is to ensure all the work we do exceeds our clients' expectations and resonates with their consumers. I also make sure my team of talented creators are happy, rewarded and challenged.
A big part of what I do is help my clients imagine a marketing future for their products and services. What will their website look like 2 years from now? What technologies will consumers be adopting, and discarding? How can they stay at the forefront of an ever-evolving digital marketplace? How can they maximize their marketing dollars and utilize the newest, coolest media opportunities before their competitors do? The answer is... well, you'll have to hire me to find out.
I'm one of a few sick, twisted individuals who actually love managing people. I really do. It's the most rewarding part of my job. One day I was having a beer with the co-founder of the School of Visual Concepts and I told him all about how I love managing people. He looked at me with such bewilderment that I agreed to draw up a curriculum to teach others the fundamentals of managing creative people. My day-long course is now offered most semesters at SVC, and I also teach it to companies that are looking to energize their creative teams or teach their managers new skills.
In my course I teach what makes "creative people" different, how to become a creative leader, how to deal with conflict, how to manage up, how to hire & when to fire and basic rules for productive brainstorms. Contact me to book this day seminar for your group.
Adobe Site of the Day, Sept. 14, 2007: PBS Kids SuperWhy! Website
Seattle Show 2007: 2 GOLD, 2 Silver, 2 Awards of Merit
Adobe Site of the Day, May 03, 2007: Starbucks Brew Sale
Adobe Site of the Day, Jan. 08, 2007: Pokemon Ranger Website
Adobe Site of the Day, Dec. 13, 2006: Yoshi's Island Website
Adobe Site of the Day, Jul. 06, 2006: Post Big Mouth Life Game
Adobe Site of the Day, Feb. 09, 2006: Animal Crossing Wild World Website
WebAwards 2006: Outstanding Website, Animal Crossing: Wild World Website
NW ADDYS 2006: Silver, Nintendogs.com
IAC Awards 2006: 4 Awards for Nintendo, HouseValues
Adobe Site of the Day, Oct. 21, 2005: Jack's Big Music Show Website
Adobe Site of the Day, Sep. 15, 2005: Nintendogs.com
Seattle Show 2005: Award of Merit, AOL IM Consumer Demo
Seattle Show 2005: 2 Awards of Merit, LEGOs Clik-Its Activities
IAC Awards 2005: "Best Ad the Client Didn't Pick," Dockers Never Iron Ad
New York Festival 2004: Finalist, WeightWatchers.com FlexPoints Campaign
Advertising Week, NYC: September 26, 2006
Consumers in the MIXX; Create, Customize, Share (fast-forward to 15:00)
See how an esteemed group of agency user-generated applications stack up with Consumers LIVE. Creative Directors are put to the test when they present cutting-edge work designed to appeal to one of the most sought-after demographics—teens. From creativity, customizing to sharing, these Creative Directors will be judged directly by the exact consumers they are trying to reach.
Kidscreen: Brandbuilding in the Kids Digital Space: May 15, 2006
Where the DigiKids Are
Who is the digital child? Who are their parents? This workshop looks at demographic and psychographic trends in today's kids, including development compression, how are they engaging technology, and which they are adopting.
Managing Creative People: May 4, 2006
School of Visual Concepts, Seattle
iMedia Connection: March 18, 2008
A roadmap to creative success: Part of what makes a campaign work is appropriateness of media and message for each stage of the purchase process. Here's how to map it out.
MediaPost Marketing Daily: February 25, 2008
Toys Go Digital, Toys Go Green, But Do Kids Go Along?: Smashing Ideas' ECD Tiffany Young talks about the past, present and future of toys.
iMedia Connection: August 3, 2007
Think Outside the In-Box to Reach Teens: When trying to reach this coveted demo, innovative email strategies work, as do these hot new marketing techniques.
OMMA Magazine, September 2006
Markets Focus: Where the Guys Are by Larry Dobrow
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iMedia Connection: February 3, 2006
Kid-Directed Marketing: Smashing Ideas' Creative Director Tiffany Young Discusses the Do's and Don'ts of Marketing to Kids
Create Magazine: Spring 2006
Motion Graphics: The Pacific Northwest Moves Forward
(quoted)
QSRWeb.com: April 10, 2006
Quick-Service Restaurants Attract Gamers
(quoted)